Admiral Group plc, headquartered in Cardiff, Wales, is a prominent financial services company specialising in insurance and personal lending. Established in 1993, Admiral has expanded its operations across the UK, France, Italy, Spain, and previously the US. The company offers a diverse range of products, including motor, home, travel, and pet insurance, as well as personal loans and car finance. Admiral markets its services under various brands such as Admiral, Bell, Diamond, Elephant, and Veygo.
In recent years, Admiral has demonstrated strong financial performance. In 2024, the company reported a record pre-tax profit of £839 million, a 90% increase from the previous year. This growth was primarily driven by a significant rise in UK motor insurance profits, which surged by 63% to £955 million due to higher premiums. The robust performance led to a proposed final dividend of 121p per share, more than double the previous year's 52p.
Strategically, Admiral has been focusing on its core markets. In 2025, the company sold its US-based car insurance unit, Elephant Insurance, to private equity firm JC Flowers, effectively ending its 16-year attempt to penetrate the American market. This move allows Admiral to concentrate on its profitable operations in the UK and Europe.
Admiral is also committed to supporting the Armed Forces community. In July 2019, the company signed the Armed Forces Covenant, pledging to support veterans, reservists, and their families both inside and outside the workplace. Admiral offers flexible working arrangements to accommodate reservists' training and deployment schedules and provides additional support to veterans transitioning to civilian life. The company actively recruits through organisations like the Career Transition Partnership and TechVets, recognising the unique skills and experiences that military personnel bring to the business.