Wine Guy on Skye Ltd is a small, independent business based in Waternish on the Isle of Skye, specialising in the online retail of wine and related products. Established in 2022, the company operates as a micro‑entity with a focus on curated selections and personalised service, reflecting the growing demand for niche, high‑quality drinks retailers across the UK. Its remote Highland setting forms part of its brand identity, emphasising craftsmanship, locality and a tailored customer experience.

The business is led by its founder‑director, who oversees all aspects of operations, from sourcing and product selection to fulfilment and customer engagement. As an online retailer, Wine Guy on Skye Ltd leverages digital channels to reach customers beyond the island, offering a convenient and accessible way to explore specialist wines. Its structure as a small, agile company allows it to adapt quickly to customer preferences and market trends.

Although still relatively young, the company aligns itself with the values often associated with independent Scottish producers and retailers: authenticity, transparency and a commitment to quality. Its micro‑entity status reflects a lean operational model, with an emphasis on sustainable growth and close customer relationships. This approach positions the business well within the broader movement towards artisanal and boutique drinks retailing.

Wine Guy on Skye Ltd also expresses support for the principles of the Armed Forces Covenant, recognising the contribution of serving personnel, veterans and their families. While its commitments are proportionate to its size, the company indicates that it aims to treat members of the Armed Forces community fairly and with respect, including consideration in employment practices and customer service. This reflects a wider ethos of responsibility and community‑minded business conduct.