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Defence GTM Marketing Lead
Job Summary
Advertiser
Salary / Rate
Posted
Brand Partnership Group
£55,000
23rd April 2026
Location
Start Date
South East
Type
Job Sector
permanent
Defence
ARE YOU THE ONE? We are seeking a highly execution-focused EMEA Public Sector Demand Generation Lead to drive pipeline growth and deliver marketing-generated opportunities across defence sectors in the UK, Ireland, Spain, Germany, and France. Youll be working in partnership with USA based teams, so flexibility is required within the role. This is a hands-on role responsible for planning, executing, and optimising integrated marketing programs that generate qualified leads, accelerate sales cycles, and contribute directly to pipeline and revenue. The role requires strong alignment with sales and a deep understanding of European public sector and defence buying environments, procurement cycles, and regulatory considerations. WHAT YOULL BE UP TO Develop and execute integrated demand generation campaigns aligned to defence sales priorities across EMEA Build campaign plans including target accounts, personas (e.g., CIO, CISO, IT Director, Programme Lead, Procurement), messaging, channels,…
