The unique selling point lies in the fact that the ex-service community consists of a group of people who are prepared to continue to support one another and take advantage of the Service ethos and willingness to engage in a dialogue with other like-minded people. Furthermore, Members all have recognisable and generic attitudes and behaviours; these are the same generic foundations that make the UK Armed Forces world-renowned and highly regarded. Upon that foundation is built a vast and varied array of skills, competencies, technical and trade qualifications along with extensive leadership and management experience at all levels. This is recognised, appreciated and needed by business. We also welcome a contribution from individuals who share this vision but not might not necessarily have served in the UK Armed Services; a special Fellowship category of membership has been created for them. Through this 'tribal' network The List reaches out to over a million people in the UK workplace.